NEO Beit Shemesh

At the prestigious Neo Beit Shemesh project, developed by the Urban Renewal Company, I had the opportunity to design and plan the project's branding. My design concept focused on representing luxury through a glimmering aesthetic and vertical lines symbolizing the movement and convenience of this location. This branding strategy not only highlighted the upscale nature of the project but also effectively communicated the conservative lifestyle and comfort offered to potential residents.